Online & Integrated Sales Training for Media Brands & Magazine Publishers
If you need to kick start your sales efforts, make sure your sales team "gets it!" Learn from one of the best. Our trainer has been selling online and integrated programs for more than 10 years. He actively sells on behalf of our clients so he fully grasps what's going on in the market today. We will gladly customize a program for you.
Basic Training Module
This one-day training session is for those sellers who are relatively new to the online ad sales arena or who are looking for a refresher. The
session is geared toward Reps, Sales Managers, Publishers, Directors and VPs of Sales, and is approximately seven hours long. The session
will result in attendees being comfortable with:
- Trends in online advertising
- Online terminology
- Definitions of ad units and how to best monetize them
- Technology and platforms that a seller needs to know
- Website analytics and understanding inventory
- What marketers are looking for
- Working with ad agencies
- Insertion order issues
- Seeking competitive intelligence
- SEO vs. SEM
Cost: $5,000 plus travel and expenses (up to ten people)
Intermediate Training Module
This one-day training session is for employees who are actively responsible for selling online and print advertising, including Reps, Sales Managers, Publishers, Directors and VPs of Sales. The attendee will have sold some online but may be in need of strengthening their integrated approach to selling as well furthering their online knowledge base. The class length is approximately seven hours long. The session will result in attendees being comfortable with:
- Online sales terminology
- Proposal writing for the integrated sale
- Negotiating in the online world
- Dealing with objections
- Post sales activities
- Competing with search marketing
- Trends in social media
Cost: $5,000 per day plus travel and expenses (up to ten people)
Custom Training
If you are interested in customized training, we'll be glad to talk to you about your requirements.
The Facilitator:
Paul Andrews
Paul is a proven veteran of the online sales media landscape. As Vice President of Sales Development at Go Forward Media, he is focused on product and revenue generation, integrating sales structures and eMedia training. Paul has been training sales staffs for more than 10 years, all while actively selling!
Paul brings practical experience into the classroom. Not only will he share his frontline experience of media selling, he will also provide sales tools that can be used your first day back in the office.
Paul's sales experience includes being the Chief Sales Officer for Homes and Land Magazine and Vice President of Sales for San Francisco-based Praetorian Group. Paul also held the position of Vice President, E-Commerce and Sales for Firehouse.com, driving multi-million dollar growth. He was promoted to lead the interactive sales efforts for 60 brands at Cygnus Business Media. He was recognized by MIN Magazine as the B2B Sales Team Leader of the Year in 2006. He is an executive board member of FEMSA, won their Promoter of the Year Award, and is a featured speaker at industry events. He is frequently quoted in industry publications relating to sales issues including compensation, sales structure and the monetization of web sites and email products.
Paul is a member of the 'Internet Old Timer's Organization,' in that he has been selling online advertising for more than 10 years. Paul received his masters and undergraduate degrees from the George Washington University in Washington D.C. Paul is married, has two children and lives in Maryland.
More Information & Scheduling
For more detailed information on our training program and customization opportunities, including booking information, please complete our contact form or call 410-872-9303 x1