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Your Brand, Your Community:
Powering a Social + Professional Network

Magazine subscribers. Conference & trade show attendees. Web site users. They've all become a part of your brand, right? Maybe. But are you truly making your brand the centerpiece of where your readers, users and attendees connect to each other?

Your Own Networking Destination

Embrace professional and social networking for your subscribers, Web site visitors and entire niche by creating THE destination for them to connect.

GFM can help you leverage platforms such as Ning to create a complete community that includes user-generated content such as forums, groups, blogs, videos and photos -- plus full integration into your content/feature laden existing Web site.

Facebook, LinkedIn and More ...

LinkedIn, Facebook and other global networking platforms allow you to expand the reach of your brand by creating Groups, Pages and more. Take advantage of the sites your audience is already networking on by developing a solid strategy to promote your brand, events, content and community with these powerful platforms.

Web Connections to Real Life Events

You can't rely on just building your online community and calling it a day. Add live networking events to your own conferences and trade shows, encourage your Web community's members to host get togethers in their local regions ... and get sponsors to support these highly targeted brand events. GFM can help you get started and build your network into the community gathering place your audience NEEDS to be online.

Bringing Your Brand Full Circle

By combining a total Web content experience with a rich community network you're on the way to taking your brand to a complete 360-degree audience experience. Pepper in your print publication and bake it together with your live events to go all the way forward.

Your brand can't simply be a print publication with a companion Web site any longer. To thrive in this economy, you need to get far beyond your competition by making your brand THE brand your audience thinks about when they want to learn, connect, get informed, do research, find products and vendors ... you name it.

Starting a community helps you in even more ways....

• Opt-in community members into your various e-newsletter, event promotion and promotional mailings.
• Find the super-users within your audience who you can leverage for surveys, editorial panels and identify potential new contributors.
• Create a viral marketing campaign for your brand across the Web with content sharing, widgets, badges and more.
• Vastly expand the reach of your existing audience beyond your existing print and event databases with a high registration rate and enhanced demographic collection.
• Develop sponsorship, advertising and lead generation opportunities for your clients in new and exciting ways that tie their brands even closer to the customers they are trying to reach -- in a way that is highly strategic and not overly intrusive/spammy.

And this is just for starters. Let Go Forward Media drive your networking strategy and take your brand to the stratosphere of the user experience.